Clearing enough tasks rewarded the player with an in-game poster where they could admire all of the new looks in a single picture. Unlocking a new outfit would also unlock a short narrative sequence for that character, where they explain how eating the Shroomie changed their appearance and behavior. With 70 outfits to unlock, players had to invest a considerable amount of time in picking up every character’s alternative April Fools’ costume. The April Fools’ event lasted for 14 days, and players needed to perform tasks to obtain Shroomies, an exclusive event material that could be swapped for the new costumes. Players got a digital poster to commemorate the event, too. Cookie Run: Kingdom celebrated by giving every cookie character (except the collaboration characters Sonic and Tails) a new skin that could be unlocked for the event period – almost 70 new outfits in total! The looks varied from anime characters and reimagined memes to ASCII art and for some reason, a coin! Detective character Almond Cookie got a dramatic new look for April Fools. Let’s start with a game that made the biggest effort on April Fools’ Day.
If you’re looking for inspiration, take a look at how the likes of Cookie Run: Kingdom, Garena Free Fire, Pokémon and more celebrated April Fools’ Day this year.
The unusual and playful nature of April Fools’ Day makes it the perfect match for mobile game developers that are looking to experiment and do something different.
As anyone who follows our seasonal event posts will know, international calendar days are a fantastic opportunity for mobile game developers to boost their revenues and player counts with event-specific updates, and April Fools’ Day is no different. It’s a calendar day associated with practical jokes and trickery, but this year’s April Fools’ Day resulted in plenty of clever stunts, events and updates from mobile game developers.
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